Action: The Sevenpenny Nightmare
Published: 10 March 2026
Format: A4, 179 colour pages, paperback with matte cover
Available via Ebay (coming soon)
PLEASE NOTE: The book is currently on special offer for early buyers. The offer will end in two weeks on 24 March.
Orders can also be made via Paypal (steve [at] bearalley.co.uk), price £26.49 including p&p. Please make sure you include your address when paying by Paypal.
US orders can also be made via Paypal, £29.49 sterling including p&p. Again, please make sure you include your address when paying by Paypal.
Please ask for other overseas prices; I can usually offer postage at a cheaper rate than Ebay's Global Shipping. Same applies if you want to buy more than one volume at a time.
"I tried to get a mix of violence, good storytelling and magazine-style features, but the thing that dominated the comic, unfortunately, was the violence," recalled Action-creator Pat Mills in 1986. Violence brought the paper to the attention of the tabloid press and inspired headlines like "AARGH lives—but the blood is printed red", "Comic Strip Hooligans" and "The Sevenpenny Nightmare".
For eight glorious months, fans revelled in the comic that gave them the over-the-top action of adult TV and cinema unavailable to kids in their early teens, but visible all around them in cinema posters, newspaper articles and TV's many news programmes: Jaws, The Sweeney, the Dirty Harry movies, Death Wish and Rollerball were out of the reach of children... but Action wasn't.
Then, without warning, it disappeared...
Tabloid complaints and an excoriating interview on Nationwide alerted IPC's management to the moral panic building around the comic; pressure groups began to make their voices heard; and the Newsagents Federation and major distributors threatened to take action, just as IPC were launching new titles. Action vanished from the newsagents' shelves and was frantically retooled and relaunched six weeks later in a neutered form that removed two featuring violent teenagers and stripped the rest of the paper of all politics, body horror or hooliganism. Even the infamous 'Hook Jaw' was moved from the centre pages... and the blood was no longer printed red.
The latest book from Bear Alley delves deeply into the history of the paper, how a moral panic grew around it and how fans, the publisher and the tabloid press reacted to it. It looks at the changes made to the strips to make them acceptable to the paper's critics and what might have been, with examples from the artwork and storylines of lost issues.
Action: The Sevenpenny Nightmare is a comprehensive history of Britain's most infamous comic.
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